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Zhiyang Entertainment: Analysis of the vertical depth of Weibo content and event marketing?

2022-11-09 07:52:30guest

Zhiyang Entertainment: Weibo content vertical depth andAnalysis of event marketing?I believe that many people have questions. Today, Shenzhen Zhiyang Culture Media Co., Ltd. will answer you!

Play Weibo, anyone can play it!But operating Weibo, not everyone dares to say that they can!Are you running Weibo?Are you still playing Weibo?Or are you being played by Weibo?

Zhiyang Entertainment: Weibo content vertical depth andThe analysis of event marketing is as follows:


Zhiyang Entertainment: Analysis of Weibo Content Vertical Depth and Event Marketing?

I. Vertical depth of Weibo content

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Examples are as follows:

For example, who is Huang Gang?People who are not in the logistics industry may not know him, but he was once called Lei Jun in the logistics field by industry insiders. As a grassroots figure, he has increased his followers by more than 100,000 within a year. How does he operate Weibo?His mode is called "Vertical Depth"!

What is vertical depth?In layman's terms, he is called an expert in a certain field. Huang Gang insists on publishing dry goods in the field of logistics on Weibo, and adopts the method of taking advantage of marketing to link many unrelated social hotspots with logistics, such as "The Jade Rabbit Flying to the Moon isCopywriting such as "Send Express to Chang'e" caused a frenzy.

The logistics field that the public is not familiar with can alsoHe made it very interesting, so he not only used Weibo to spread his influence and became a big bull in the field of logistics, but even many people who were not in the field of logistics were attracted by him and paid attention to him.

II. Analysis of Weibo Event Marketingspan>

Durex is a master of hot event marketingcan be related to it.

Case Comments:p>

1. Primary stage: communicate with users like natural persons;

2. Intermediate stage: a person with personality, uniqueCharismatic character;

3. Ultimate stage: discoveryOpportunities, catch hot spots, and take advantage of the situation to market;

4. Follow-up development: Open WeChat.

Actual summary

1. Weibo is an event dissemination platform;p>

2. Operating Weibo is operating communication;

3. Users prefer high-quality content rather than ads;

4. Have attitude, personality, like a livingLearn to deal with fans just like people.

The above is Shenzhen Zhiyang Culture Media Co., Ltd.The editor introduced to you Zhiyang Entertainment: the vertical depth of Weibo content and the analysis of event marketing, I hope you will be helpful after reading!

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