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Zhiyang Entertainment: What are the Weibo account operation strategies?

2022-08-13 12:32:55originally

Zhiyang Entertainment: What are the Weibo account operation strategies?I believe that many people have questions. Today, Shenzhen Zhiyang Culture Media Co., Ltd. will answer you!

1. First of all, in terms of basic settings, optimize the search for Weibo accounts.

Weibo name, introduction, address suffix, and keywords can be accurately positioned, allowing users toImmediate impact;

For example, keywords: set catering, food, strategy, life services, etc.;

Name: main brand name;

Introduction: Brand positioning is the main focus, with a distinct image;

Custom Weibo address suffix: use the brand's English name or pinyin nameSet to custom suffix.

2. Other account information

Friendly Links: Add relevant links to web pages or websites, which are located in the left sidebar of the Weibo homepage. Generally, the official website of the company can be attached;

Weibo focus map or video: displayed on the Weibo homepage, the picture can be rotated;

Contact address and contact person: It can let users know more directly offline.

3. Fan service platform management

Customized bottom navigation: setting menu, reservation, queuing, order, takeaway, coupon, membership card, payment, game, points, payment, birthday privilege, complaints and suggestions, etc.This part of the function can refer to the WeChat official account homepage settings.

In addition, you can set up subscription to send, and regularly push brand-related information through the private message function, such as brand introduction, activities, coupons, etc..


Zhiyang Entertainment: What are the Weibo account operation strategies?

4. Regular delivery of content

According to corporate publicityto determine the catering tone, and release relevant content according to the positioning.

Content: Catering mainly involves the following seven aspects

①Brand information and trends;

②Course information, including existing and pre-orderedNew, etc.;

③Recipe sharing, sharing related recipes around your own dishes;align: left;" data-track=20>④Real scene sharing, such as kitchen scene, customer consumption;

⑤SocialHotspots, track hotspots, show attitude;

⑥Local life, publish localized life service news;

⑦Interesting information, such as entertainment news, jokes, etc.;

Format: including pictures, text, animation, audio, live broadcast, video and other forms.

The above is the editor of Shenzhen Zhiyang Culture Media Co., Ltd. for youIntroduced by Zhiyang Entertainment: What are the Weibo account operation strategies, I hope everyone can help after reading it!

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