current position:Home>Sensor tower: in 2021, 8.7 billion entertainment applications were downloaded worldwide

Sensor tower: in 2021, 8.7 billion entertainment applications were downloaded worldwide

2022-07-17 22:36:32Chinese industry information station

Even though 2022 year 1 Month to 5 During the month , The number of downloads of entertainment and social applications worldwide began to decline , But the overall income still maintained a benign growth . This report will address 2022 The performance and changes of the global entertainment and social application market in the first half of the year , And a number of classic cases for in-depth introduction and analysis .

2021 In, the global entertainment application revenue broke through 100 Billion dollars

Global entertainment application revenue grew rapidly during the COVID-19 , And in 2021 A successful breakthrough in 100 Billion dollars , a 2020 In improving 49%. among iOS User expenditure 71 Billion dollars , Much higher than Android users . from 2022 According to the monthly income trend in the first half of the year , The overall revenue performance of entertainment applications remains stable .

Download volume ,2021 The number of entertainment application downloads in the world is 87 Billion , a 2020 Annual growth 1%. among Google PlayApp Store The proportion of platform downloads is 74.8%25.2%, The proportion of Android device users has further increased .2022 year 1 Month to 5 During the month , The number of entertainment applications downloaded worldwide exceeds 34 Billion , Year-on-year decline in 6.5%, For the first time since the outbreak .

TikTok》 Worldwide downloads & Leading revenue performance

TikTok》 As the world's most popular short video entertainment application , stay 2022 During the first half of the year , Get America 、 Japan 、 Australia and other major markets ranked first in terms of download volume and revenue of entertainment applications .

Video on demand applications , Local publishers rely on localization advantages such as resources and languages , Ranking high in the local market .

It is worth mentioning that , Cartoon application is outstanding in Japan and South Korea , Not only is there 《ピッコマ》(《Piccoma》)、《WEBTOON》 Wait for the old brand head application , In the near future 《 juvenile ジャンプ》(《 juvenile Jump》) And other competitive products also show a sudden rise . With 《Crunchyroll》 Japanese animation on demand applications, represented by, are growing in the U.S. market , The cultural influence on western countries is gradually increasing .

Social application revenue showed steady growth

Global social application revenue rose steadily during the COVID-19 , And in 2021 reach 63 Billion dollars , a 2020 In improving 29%. among iOS User expenditure 42 Billion dollars , Of total revenue 67%.2022 year 1 Month to 5 During the month , The overall revenue of social applications has reached 27 Billion , Year-on-year growth 10.3%.

2021 During the year , For the first time, the number of social application downloads in the world has broken through 70 Billion , achieve 74 Billion , a 2020 Annual growth 6%. among Google PlayApp Store The proportion of platform downloads is 75.2%24.8%.2022 year 1 Month to 5 During the month , The number of social apps downloaded worldwide is 29 Billion , Year-on-year decline in 9.0%.

Match Group A blind date should attract more gold

In the list of downloads in the United States , Social sharing applications account for the top ten 6 seats ,《Facebook》、《Instagram》、《Snapchat》 Top three .Meta It's part of the company 《Facebook》、《Whatsapp》 And other products are among the top three places in terms of download volume , This shows its dominance in the social field . Besides , similar 《Locket Widget》、《LiveIn》 And other desktop dynamic sharing applications are gradually becoming popular .

And income , The performance of gold absorption in dating application is particularly outstanding . among Match Group its 《Tinder》、《Pairs》 Break into the social application income list in many places Top3,《Hinge》、《BLK》 It's also growing fast . The performance of the Middle East market represented by the United Arab Emirates is slightly different , Local video & Voice chat applications are very popular , And there are 6 This product was successfully shortlisted 2022 The top ten income in the first half of the year .

































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